About ReservePass
ReservePass is an operational platform that manages demand, improves guest experience, reduces safety risks, gives you analytics you've never had, and protects your brand.
An operational platform, not just a line app
- Manages demand — virtual queues, arrival windows and allocation drawings match the crowd to the stock you actually have.
- Improves guest experience — a place in line from a phone, live position updates and a clear arrival time.
- Reduces safety risks — no overnight lines, no surge at open, and staff control the pace of entry all day.
- Analytics you've never had — real demand, no-show rates, peak hours, repeat visitors and forecasts for the next release day.
- Protects your brand — one verified account per person and a provably fair drawing.
What we do
Retailers, distilleries, card shops, electronics and sporting goods stores and event venues release limited product that far more people want than they can supply. ReservePass replaces the overnight line with a scheduled release: the business sets the product, quantity, start and end time, and shoppers claim or enter from anywhere.
Two release styles cover almost every drop. First come, first served awards passes instantly until the quantity is gone. Lottery collects entries during the window and randomly draws winners at the end date and time.
Line and fairness management only
We are not a marketplace. ReservePass never sells product, never takes payment for product and never ships anything. We hold a place in line, keep the draw honest, and hand the store a ticket it can scan. Age verification, ID checks and payment all happen in person at the business on pickup day.
How we keep it fair
- One account per person, enforced with a verified phone number.
- Human verification at signup to keep bots out of the line.
- One winning entry per person per special release.
- Atomic reservations, so two people can never claim the same pass.
- A virtual waiting room that gives everyone waiting for open a random, equal place.
For businesses
Business accounts are created by the ReservePass team so every store is configured correctly from day one — locations, staff roles, release schedules and scanning. Tell us about your stores and we will get you set up.
Contact us